Much like Firefox forced Microsoft's hand in regards to Internet Explorer it seems as though Google have forced one of the major players hands to innovate in the Internet and bandwidth space as well. Any outcome of this battle will only benefit the people in the end. More choice equals a better deal for everyone and I have no doubt this was never about money on Google's end in the first place, merely a wakeup call to companies like AT&T and Comcast who have stopped trying and let their networks deteriorate.

Considering Google have only spent $100 million on their impressive fibre network thus far, AT&T have a lot of catching up to do here to meet the same service offering Google is giving customers (no network caps, fast speeds, a new and reliable network).