A study showed that links from Business Insider stand an extremely low chance of getting upvotes on HN ( http://blog.rjmetrics.com/surprising-hacker-news-data-analys... ). That's why people post other websites' syndications of BI.

which is a shame, because BI has been really good recently - to the point that I visit the site each day

that said, I do enjoy the irony of a BI original article being syndicated by another publisher and becoming more popular than the original source