1. Ignore pirates. They are not customers. Spend your energy/money on customers. Research indicates that piracy has negligible (and sometimes positive) effect on revenue levels.
2. Don't punish buying customers with anti-customer technology. The pirates don't have DRM. Don't turn your customers into ex-customers.
I'm not trying to be an apologist for DRM. It's a failure in many ways, but you know what - I feel the same way about cookies, login/password hassles, and two-factor authentication.
1. Ignore pirates. They are not customers. Spend your energy/money on customers. Research indicates that piracy has negligible (and sometimes positive) effect on revenue levels.
2. Don't punish buying customers with anti-customer technology. The pirates don't have DRM. Don't turn your customers into ex-customers.
http://xkcd.com/488/ <=== READ this carefully. Show this to your connections.