The reality is even more nuanced. Execs see people pirating their stuff and believe that those are truly lost sales. (and maybe some % of them are) They believe that if they can make it unpalatable/difficult enough to pirate music/movies etc... they will return to the halcyon when everything was good and they were making money hand over fist.
In truth, more people are turning away from traditional media than ever before as choices have expanded more and more. They deplore this as well, but in some cases the genie is out of the bottle (we are never going back to the days of 3-4 networks where power and profit margins were greatest), so the best they can hope to accomplish is to own all the networks and control the stores. They are winning.
In truth, more people are turning away from traditional media than ever before as choices have expanded more and more. They deplore this as well, but in some cases the genie is out of the bottle (we are never going back to the days of 3-4 networks where power and profit margins were greatest), so the best they can hope to accomplish is to own all the networks and control the stores. They are winning.