The idea sounds good if you have a chip on your shoulder about rich people, which the author clearly does, but the proposed system is insane. Good economies encourage people to work and invest. This is a MASSIVE disincentive to do both. It is no coincidence that many of the world's poorest economies are found in regions where the government thinks like this.
You didn't finish the sentence: "It's a massive incentive to do both..." in the form of a single company over the liability limit.
The obvious hack is to slice the company into (company size)/(liability limit) pieces, but while typing up my complaints about how easy that is, it occurred to me that we have anti-trust, anti-racketeering, and anti-price-fixing laws in place that are basically solving the same problem, so maybe it could work after all with a sufficiently clever law.