I'm a new (small) farmer, and I've just begun selling eggs from my small (70 hens) to neighbors, and they're often surprised when they see that the eggs are not refrigerated. I do have conversations a lot about this, and folks are often surprised to learn that the eggs in their grocery store cooler are often 2-3 weeks old already and that the refrigerator is a requirement to keep them edible for so long. Mine will be edible for just as long, and they taste fresher too!