I'm surprised I haven't seen it mentioned yet, but it strikes me as very similar to Conan O'Brien's "dismissal" statement, especially the "People of Groupon" greeting. It's effectiveness is in the plain, straightforward truthfulness and a dash of self-deprecating humor. Refreshing, but also a great PR move.
"People of Earth:
In the last few days, I've been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I've been getting paid to do what I love most and, in a world with real problems, I've been absurdly lucky. That said, I've been suddenly put in a very public predicament and my bosses are demanding an immediate decision."
The fact that Conan points out how lucky and rich he is makes his letter a bit better in my opinion. (And let's be frank -- if you watch the film made about Conan's banned from TV tour it's clear he was very hurt by the whole deal.)
"People of Earth:
In the last few days, I've been getting a lot of sympathy calls, and I want to start by making it clear that no one should waste a second feeling sorry for me. For 17 years, I've been getting paid to do what I love most and, in a world with real problems, I've been absurdly lucky. That said, I've been suddenly put in a very public predicament and my bosses are demanding an immediate decision."
http://www.huffingtonpost.com/2010/01/12/conan-obrien-statem...