I assume Mason answered that question about ten thousand times before at that point. If the person that asked that really asked it like that, then I have to say it was a poorly phrased, thoughtless question that no CEO would answer. He's hardly a phony for having answered it with a simple, "Yes." How would you actually expect him to have answered that? What's your ideal scenario there? "Nope. We're hosed. Everyone get out now." Would you have wanted to hear all of his strategies for how he was going to make it sustainable? So their competitors could preempt them? Perhaps if the question had been asked in a more thoughtful manner, he would have elaborated in greater detail.