> By "works", I think you mean "brings in more revenue than it costs" aka is profitable.
Yep.
I assume that a monthly or semi-annual newsletter for something that doesn't have a million professional readers is not expensive to build or distribute. If someone in advertising devotes a day or two a month to it, you basically have it covered.
I've always assumed everyone has a newsletter because, well, why not?
It's like spam. Some people can lose face by abusing e-mail, but most people know they won't. It doesn't hurt or cost them anything to stick another e-mail in your inbox, so why not try?
Yep.
I assume that a monthly or semi-annual newsletter for something that doesn't have a million professional readers is not expensive to build or distribute. If someone in advertising devotes a day or two a month to it, you basically have it covered.
I've always assumed everyone has a newsletter because, well, why not?
It's like spam. Some people can lose face by abusing e-mail, but most people know they won't. It doesn't hurt or cost them anything to stick another e-mail in your inbox, so why not try?