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That sounds like a wonderful idea until you take a step back and realize it's not all that profound or even interesting. I get it but at the same time it doesn't make sense. What I see is a guy who is playing kingmaker by "giving people the tools" to blog and all writing under the same banner. There's nothing to this and it basically already exists in every other blog network ever. It seems we're somehow to believe the minimalist theme and the fact that it's SV-in-crowd Dustin Curtis orchestrating this thing with fellow SV-in-crowd pals makes this something other than an ordinary blog network.

On one level I get it. It's not about what it actually is, it's about the feeling, the aura, this attitude about it that makes it feel special. On the other hand, it's just another blog network. To me, I see it as the difference between Newsweek and the New Yorker. It's all about the public sentiment. Or maybe I missed the mark completely but when I hear things along the lines of "well people are haters and it's kinda hard to get but you'll see" they seem kind of like cop-outs to me.

There's nothing wrong with Suvbtle at all though. No one should have a problem with the basic idea. What I, and I think others, have a problem with is the sneaky feeling that this is just another blog network and we're being told it's somehow more and special. Like we're being served hamburger but someone's calling it filet mignon. I've eaten my share of beef and I've read the Svbtle network blogs and I know when I'm being fed ground beef.



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