Have you tried sponsoring podcasts? I'm really intrigued by that model, but don'... | Hacker News

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		nhangen on Dec 31, 2012 \| parent \| context \| favorite \| on: Why I Gave Up A Million Dollar Consultancy Have you tried sponsoring podcasts? I'm really intrigued by that model, but don't (yet) have the funds to advertise on a TWiSt or 5by5.

ahoyhere on Dec 31, 2012 [–]

Sponsorships are really low impact, because they're a distraction to the thing people showed up for (the podcast, the event) and your CTA is by necessity very weak. I am anti-interruption marketing, and not just because it doesn't work.

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