Author here. Trust me — I completely understand where you're coming from. With Planscope (my SaaS product) I'm getting to engineer a really rewarding product with Backbone.js and Ruby.
However, because I'm bootstrapped, things like SEO and marketing are pretty important if I want to be able to keep making my house payments, so they interest me.
I think marketing and engineering are completely complimentary. You can't have one without the other in this space. I need to know how to make money selling software or whatever else if I want to keep going, but I also am curious about the latest JS lib or whatever else to help build a sellable product.
My goal with this and other posts has been to always show "hackers" that building software and running a business aren't mutually exclusive. Stories and inspiration from others helped me get to where I am today; and I hope that my story can help others. That's all :-)
Do you find that balancing the business, marketing, and writing side of things comes naturally or is it something you have to force a bit? I can do it, but it seems like a grind versus learning new and rewarding software techniques.
However, because I'm bootstrapped, things like SEO and marketing are pretty important if I want to be able to keep making my house payments, so they interest me.
I think marketing and engineering are completely complimentary. You can't have one without the other in this space. I need to know how to make money selling software or whatever else if I want to keep going, but I also am curious about the latest JS lib or whatever else to help build a sellable product.
My goal with this and other posts has been to always show "hackers" that building software and running a business aren't mutually exclusive. Stories and inspiration from others helped me get to where I am today; and I hope that my story can help others. That's all :-)