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JoelSutherland on Feb 27, 2009 | parent | context | favorite | on: The New York Times Expected To Launch Local Blog N...

I wrote a post a few weeks about about ESPN doing the same for their basketball coverage. I really think this is the direction things are headed:

http://www.newmediacampaigns.com/page/espn-launches-a-blog-n...

brandnewlow on Feb 27, 2009 [–]

ESPN's actually launching city-specific sites now, starting, of course, with Chicago.

Every big media company is making a local content play right now. I get e-mails every month from someone developing the next one asking me if I'd like to write for them for free in exchange for exposure.

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