Well I understand that but I guess my main question can be condensed into the following: Do the big cellphone companies appear to be scummy because the industry is difficult to turn a profit in, or are they just 'poorly' run companies?
I don't think a non-evil carrier could compete against Verizon and AT&T. Human psychology is so susceptible to "pay less now but more later" and "shiny widgets that don't work" that companies cannot afford to do the right thing. Just look at how T-Mobile is considered too weak to survive by many analysts.