While the article makes some nice (if broad) points, I wish people would stop conflating the disciplines of marketing and advertising. Advertising is a subset of marketing -- one of many. The two terms should not be used interchangeably, as this article does.
The article does a nice job of comparing "growth hacking" (which, by the description, does sound like something more akin to marketing) with traditional advertising, then attempts to make generalizations about the marketing field. Granted, this is a piece in Ad Age, which is focused on advertising.
It's just ironic that the piece asks us to think of marketing as more than just advertising, while proceeding to interchange the two terms.
While the article makes some nice (if broad) points, I wish people would stop conflating the disciplines of marketing and advertising. Advertising is a subset of marketing -- one of many. The two terms should not be used interchangeably, as this article does.
The article does a nice job of comparing "growth hacking" (which, by the description, does sound like something more akin to marketing) with traditional advertising, then attempts to make generalizations about the marketing field. Granted, this is a piece in Ad Age, which is focused on advertising.
It's just ironic that the piece asks us to think of marketing as more than just advertising, while proceeding to interchange the two terms.