Brian Doll (Github -- and you thought drink ups were just for fun?): http://emphaticsolutions.com/2012/06/22/marketing-for-geeks....
Paul Willard (Atlassian): https://www.youtube.com/watch?v=SyZOGJHl_a0
There's lot more out there, but these two were good overviews for me, and included more detail on how to do it.
Brian Doll (Github -- and you thought drink ups were just for fun?): http://emphaticsolutions.com/2012/06/22/marketing-for-geeks....
Paul Willard (Atlassian): https://www.youtube.com/watch?v=SyZOGJHl_a0
There's lot more out there, but these two were good overviews for me, and included more detail on how to do it.