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It would make more sense if apple did anything to help attach content delivered via the store to specific individuals.

Recently there was a story about a game that was 'killed' by piracy because apple didn't provide a way of connecting players to iTunes accounts, in order to ban pirates.

There's very little intrinsic value with the app store.

How about if you use the app store to deliver your content, you are given a unique id to tie to specific devices?

Or maybe if you could host content tied to in app purchases on iTunes?

To me it seems fair to say 'if you use their resources to conduct a transaction and deliver content, you should pay them'



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