I have the same issue, generally preferring text over video, but I make an exception for espn.com. Usually I want to pick and choose game highlights to watch (such as seeing what kind of freakish dunks LeBron unleashed last night). I don't even get the ESPN cable station, but I find the user experience of watching highlights of any game played whenever I want, and switch back and forth between highlights, write-ups, and box scores, to be a far superior experience than just watching Sports Center.

Now, watching the talking heads instead of just reading a write-up, I do not get at all. It always confuses me to see a lot of the talking head videos near the top of the "most watched" lists.