That's a great idea for sure but I had a question. Most reviews for products are generally bad unless the product was so extremely good that someone wants to share how awesome it is with others or is already a member of the community. That being said how do you think small business owners will respond to forum trolls? My first thought is that it could turn into some ugly threads pitting the business's word against the reviewer where the reviewer is in the anonymous and protect position and the business is more vulnerable.