Adwords labels results, but I'm not sure I'll grant clearly.
If you plunk down the average middle aged person in front of Google search results and say, "click the first result", do you think they click the light orange ad at the top of the list? If you told them that was an ad afterward, do you think the average person would've known that?
Or, put it another way-- if you inverted the ad color (light on dark) or put a dark border and bolder ad label, do you think CTR would drop dramatically?
If you plunk down the average middle aged person in front of Google search results and say, "click the first result", do you think they click the light orange ad at the top of the list? If you told them that was an ad afterward, do you think the average person would've known that?
Or, put it another way-- if you inverted the ad color (light on dark) or put a dark border and bolder ad label, do you think CTR would drop dramatically?
I do.