I like how there's a new Kickstarter ripoff explicitly for projects that have no prototype and whose "founders" have no industry experience. Makes it easier to get in the right mindset for maximum enjoyment before clicking.
Their price comparison chart also seems extremely misleading: I have a natural latex mattress and it was not $4000. It was $700.
I also noticed that the higher reward levels, which I would expect to be all inclusive, have a lot of fine print like "Please add $150 for domestic shipping"... Seems like a way to milk it.
Though this is not the worst indiegogo project I've seen, Kickstarter at least has a policy against overhyping a product that doesn't exist. (That's why we see so many of these projects on sites that do allow this overhyping now.)
Their price comparison chart also seems extremely misleading: I have a natural latex mattress and it was not $4000. It was $700.