Seconded. Initially, my brain told me that +ve was the name of the site, so I was confused when I looked for a product page link only saw "Cucumbertown".
Granted, that's mostly laziness -- apparently I've got a rule that matches "strange words near the top of the post" to "probably the name of the product".
I dont know about anyone else, but when I saw "+ve", I just thought to myself, "what is that?" for about a half a second before giving up and moving on.
Granted, that's mostly laziness -- apparently I've got a rule that matches "strange words near the top of the post" to "probably the name of the product".