I feel like most people are OK with a certain amount of ads when they're getting a free product.
The problem seems to me that a publisher with one ad makes 1x dollars. Then a marketing genius comes up with a great idea, lets put two ads on the page and make 2x dollars! The 2x dollars maybe lasts for a little while until the advertisers realize they aren't getting 2x the sales so the value of the ad goes down. Marketing genius gets another idea. Hey, how about three ads? Four ads? Pop-up ads..?! Now you just have an overload of cheap, crappy ads that everybody hates and people start figuring out ways to block them.
A better solution would be for smaller number of ads with higher cost to the advertiser. They would all be more valuable and get more clicks because we're not so over-saturated with ads.
I don't see how it could ever be that way due to human nature, greed, etc. But it would make a lot more sense.
The problem seems to me that a publisher with one ad makes 1x dollars. Then a marketing genius comes up with a great idea, lets put two ads on the page and make 2x dollars! The 2x dollars maybe lasts for a little while until the advertisers realize they aren't getting 2x the sales so the value of the ad goes down. Marketing genius gets another idea. Hey, how about three ads? Four ads? Pop-up ads..?! Now you just have an overload of cheap, crappy ads that everybody hates and people start figuring out ways to block them.
A better solution would be for smaller number of ads with higher cost to the advertiser. They would all be more valuable and get more clicks because we're not so over-saturated with ads.
I don't see how it could ever be that way due to human nature, greed, etc. But it would make a lot more sense.