http://en.wikipedia.org/wiki/Britishness In November 2007 The Times' Comment Central asked readers to define Britishness in five little words. The winning suggestion was "No motto please, we're British."
I'm sorry, what I meant was that (stereotype warning) the British are particularly cynical-reserved about putting your identity/politics on your sleeve, and the Americans are the opposite, so part of your disgust might be from cultural differences
or to further quote, βThe point I was making is, this idea of a statement of Britishness; I cannot think of anything less British than that,β said 25-year-old David Bishop, author of the winning motto.
http://en.wikipedia.org/wiki/Britishness In November 2007 The Times' Comment Central asked readers to define Britishness in five little words. The winning suggestion was "No motto please, we're British."