Not sure what you mean...the first paragraph reads "Lots of marketers combat this by creating banners that stand out in a “spammy-esque” way to achieve a high click-through-rate, but how do you do this without being spammy?" With this sentence, I had intended this to beg the question how can marketers get a higher click-through-rate without being spammy, but I apologize if that isn't clear.