> it’s clear that in AI they are already far behind other companies.
I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance, makes better use of AI than any other photo management app in existence. If anything, ChatGPT/Microsoft/Google/etc are absolutely crippled because they don't have access to the data people actually use on a day to day basis—instead, it's scattered across a million browser apps and private silos.
And, you don't have to use an asinine chatbot integration looking like a fool to use it.
Perhaps Google comes the closest to being able to capitalize on this, but I can't say I can remember using any AI integration they have, and I stopped giving them my data over a decade ago.
"I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance"
Have you used a Samsung? Apple's AI miserably fails in every comparison out there in the photos app.
There's also Google Photos with Gemini which helps you find any photo you want with AI better than anyone else.
I have been using Apple devices and supporting many of their users for over 20 years, and they are all extremely invested in their choice of computing device. It's really a source of pride for many of them, weirdly.
For this reason, anything Apple does is necessarily better than everything else on the market.
It's a bit pointless to argue because they come from an emotional standpoint; if you point at the many things not working properly, they always have an excuse to handwave it away.
It's really funny because I use Apple stuff, and I find many qualities in it, but I'm unwilling to be blind to the faults and weaknesses.
This sort of ego investment exists for other brands as well; I think it is a lack of emotional maturity and an inability to realize that a brand does not care if you do not fully "love" their products.
I agree completely. This sort of emotional immaturity was acceptable a decade ago. But today? They are behind everything. I have 3 Macs, 2 iPads and 1 iPhone and their software is sh*t. iPad pro is a joke. It should be illegal to use the label pro as it constitutes false marketing. It's such a dumb OS for the kind of hardware you get. What's the use if it has M3 Pro or whatever if the OS can't keep up. Half the time, it's filled with bugs. Same story for iOS. Mac OS is great..so far. But, their phones are garbage. I have to save my documents into Google drive just so they work fine. What a joke.
Most definitely Windows, but that's basically a factor of their past hegemony.
Hilariously, you are going to argue that Apple is good because they sell a lot of stuff, but somehow Microsoft is bad because they sell a lot of stuff (a lot more, in fact).
If you haven't used any of Google's services with your actual data for over a decade, there's a pretty simple explanation about why you don't remember any times you've interacted with one of their AI integrations for those services, and it has nothing do with the relative quality of them.
I think it's exactly the opposite, actually. They've integrated AI flawlessly into existing products to an extent nobody else has even come close to. Photos, for instance, makes better use of AI than any other photo management app in existence. If anything, ChatGPT/Microsoft/Google/etc are absolutely crippled because they don't have access to the data people actually use on a day to day basis—instead, it's scattered across a million browser apps and private silos.
And, you don't have to use an asinine chatbot integration looking like a fool to use it.
Perhaps Google comes the closest to being able to capitalize on this, but I can't say I can remember using any AI integration they have, and I stopped giving them my data over a decade ago.