The harder it is to do, the more the targets guard will be down
In this case, sending your malicious image through a fake email might get flagged, or even not opened by someone whos been trained in infosec enough to be suspicious of these things. But a tracking pixel in an email that is verifiably from a trusted entity will be opened no problem. Type of thing that will look pretty slick if you read about it being used
It's incredibly easy to get people to open emails. This isn't asking them to download an attached .zip or .exe file or follow a suspicious link, which is what people are trained against. This is just an embedded image.
In this case, sending your malicious image through a fake email might get flagged, or even not opened by someone whos been trained in infosec enough to be suspicious of these things. But a tracking pixel in an email that is verifiably from a trusted entity will be opened no problem. Type of thing that will look pretty slick if you read about it being used