> One of the differentiators between iOS and Google was a lack of ads, which make the experience feel more premium.

Both app stores always felt like fumbling in the dumpster. Between the ads and the gambling, if you managed to find an app that treated you right it was like finding a baby who was somehow living despite choking in all the ashes

> Apple managed to become the most valuable company in the world without ads

Ma'am they literally sell ads through the apps on their app store