HP did write their own operating system: HP RTE. It wasn't until decades later, after the platform became commodified and they stopped designing their own chips, that they went with someone else's.
And of course, Microsoft made their own cards back in the day, and they still make the XBox as integrated hardware.
This technology is way too early for commodification. Right now, Rivian is a data play.
Their platform means they have consistency other providers don't have. They have data from the existing trucks on the road, and they'll roll out these sensors long before they roll out self-driving. Cleverly they've also pitched these as "adventure" vehicles, which means they'll have some data from rarer situations, not just highways. Off-road performance, for example, will add anomalies that they can use to stress-test self-driving code. If a car could handle areas without roads, it is less likely to kill people if a mudslide happens. Or a shadow falls across the bridge.
And of course, Microsoft made their own cards back in the day, and they still make the XBox as integrated hardware.
This technology is way too early for commodification. Right now, Rivian is a data play.
Their platform means they have consistency other providers don't have. They have data from the existing trucks on the road, and they'll roll out these sensors long before they roll out self-driving. Cleverly they've also pitched these as "adventure" vehicles, which means they'll have some data from rarer situations, not just highways. Off-road performance, for example, will add anomalies that they can use to stress-test self-driving code. If a car could handle areas without roads, it is less likely to kill people if a mudslide happens. Or a shadow falls across the bridge.