Valid point. "Premium" might be the wrong word now due to the recent dilution of their IP (Marvel/Star Wars fatigue).
However, as AI-generated content floods platforms like YouTube, the value of "Human-Curated" narratives—even if currently diluted—might regain value as a counter-balance to infinite slop.
My teenage kids watch YT and TikTok (which gets highly relevant UGC daily) and couldn’t care less about Mickey Mouse or Kylo Ren.