Yes, that's what makes Disney investing in OpenAI as part of this so confusing to me. Sign a licensing deal that means OpenAI pays you every time someone uses your character? Absolutely. Who cares if they're burning cash, as long as you get your payday it's all good. But investing in the company means their cash burning is your problem too. I don't know why you'd do it.
It’s ego and desperation for one last hurrah. Disney has a history of being a corporate governance nightmare - which Iger ironically contributed toward fixing. He’s undoing all that now.
