We are heading towards a world where during the moment a company wins a bid to serve you an ad and it actually serves you an ad it generates a custom ad made just for you that will have video, etc. that is most likely to get you to engage in whatever the ad is attempting you to engage in.
I wonder if the next gen ad blocking strategy will involve convincing ad generators that I respond _really_ well to plain text ads with a font color of #FEFEFE on a #FFFFFF background.
