_Disney_ needs to buy mindshare? From the company that’s happy to steal it anywa... | Hacker News

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		jkestner 9 days ago \| parent \| context \| favorite \| on: The Walt Disney Company and OpenAI Partner on Sora _Disney_ needs to buy mindshare? From the company that’s happy to steal it anyway? This feels like more funny accounting.

DANmode 9 days ago [–]

I wouldn’t rule either|both out.

None of the companies you see on TV need to buy mindshare - because they did yesterday, and will again tomorrow - so why not save today’s spend?

Out of sight, out of mind: especially as media consumption towards individual creators.

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