Fundamentally money can buy a microphone (including literally).
That said, buying airtime/ads does is not sufficient to create traction with your ideas. I have worked at plenty of foundations that spend a lot of money to "raise awareness" on various issues, which ultimately goes nowhere.
IMHO the zany, outlandish claims by Thiel, are gaining attention because of their inherent shock-value. I sent a text to my girlfriend last week, incredulous that Thiel was reported to claim the Pope is now an antichrist (¡). Definitely not because I agreed with that claim.
I think the root issue here is deep to human nature -- heightened awareness of danger, that adrenaline amygdala response. Social media helps these messages spread, but news publishers have been putting train wrecks on the front page since the 1800s. A growing handful of savvy operators, Thiel included, have learned how to manipulate this primal instinct to garner fame and influence.
I'm not sure how to change human nature. I do think that education about these tactics helps -- the magic trick is not as impressive when you know how it is done.
I find the premise of projects like Ground News -- trying to de-bias media -- really compelling.
That said, a de-biasing site isn't much help if people don't read it. Infamously, people's politically-melded worldviews are increasingly divorced for reality -- there's a famous example of people in surveys saying they "hated Obamacare" but "loved and relied on the Affordable Care Act" (for international readers: those are the exact same thing, which a simple google search would reveal).
What I have come to realize is that, at a societal level, no amount of rational discourse will counter the fear/emotional response. If it were, the world wouldnt' be in the state it is today.
Only time, reality shock or meeting a proportionate external force are the antidote. And even these can be stretched via the constant propaganda drip.
There is a great Charles Mackay quote applicable here:
"Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one."
Joe Rogan, now's mainstream media, humble brags about hanging with Thiel on show.
Thiel very much plays the game in your second sentence, he's just smart about it. Thiel is gaining attention because he's put in the work, for a long time. Not because of shock value. And he's leveraging his soft power/contacts/PR sources/exposing his power level/drawing on what he built pretty hard now. Why?
> incredulous that Thiel was reported to claim the Pope is now an antichrist
I don’t even think the claim has shock value anymore. I have a buddy who has thought that about the last 3 popes.
Just because Thiel is saying it doesn’t mean that it is all of a sudden gaining traction. You could throw a dart at a random spot on a map of the US and probably find 10-15 preachers within a hundred mile radius of the landing spot saying the same sort of thing to their congregation at any time over the last 75 years. Certainly in aggregate reaching far more people with far more influence than Thiel could hope to with his latest efforts.
That said, buying airtime/ads does is not sufficient to create traction with your ideas. I have worked at plenty of foundations that spend a lot of money to "raise awareness" on various issues, which ultimately goes nowhere.
IMHO the zany, outlandish claims by Thiel, are gaining attention because of their inherent shock-value. I sent a text to my girlfriend last week, incredulous that Thiel was reported to claim the Pope is now an antichrist (¡). Definitely not because I agreed with that claim.
I think the root issue here is deep to human nature -- heightened awareness of danger, that adrenaline amygdala response. Social media helps these messages spread, but news publishers have been putting train wrecks on the front page since the 1800s. A growing handful of savvy operators, Thiel included, have learned how to manipulate this primal instinct to garner fame and influence.
I'm not sure how to change human nature. I do think that education about these tactics helps -- the magic trick is not as impressive when you know how it is done.
I find the premise of projects like Ground News -- trying to de-bias media -- really compelling.
That said, a de-biasing site isn't much help if people don't read it. Infamously, people's politically-melded worldviews are increasingly divorced for reality -- there's a famous example of people in surveys saying they "hated Obamacare" but "loved and relied on the Affordable Care Act" (for international readers: those are the exact same thing, which a simple google search would reveal).