if you think about it, the current advertising paradigm infers things about you, from cookies and trackers, from data brokers etc (to show you “relevant” ads.

and things you “like” or “follow” or comment on , or maybe even just making guesses at your race, job, income, sexual orientation, politics etc based on who youre “friends” with.

all of thats on the decline: social media engagement on legacy platforms is down, people are blocking cookies and or javascript. california is making an opt out tool for data brokers (and its going live in a month or two)

people have hours long conversations with chatgpt about things like what theyre working on. so it might know your job, talents, skills. things planning (aspirations) , things you asked it how to cook, or whats wrong with them medically. or maybe theyve dished to it about other personal stuff they thought was 100% in confidence up until now.

then now that its “private”, advertisers cant get backlash for showing ads next to controversial content, or people who are “supposed to be cancelled”. it removes a pressure point for accidentally (or deliberately) displaying their content somewhere its inappropriate or problematic for the brand— by hiding the interaction (and ads) in a “private” chat—

just for starters.

were at a point where publishers are nagging about our popup blockers and having hissy fits or refusing to load the page until their ads are whitelisted. so you know enough people are doing it to impact peoples business models now.

ill personly disable JS altogether for sites that do that but a lot of people just wont return.

its a dying media the way it exists.

so now all these ad providers (meta, google, twitter) are in on AI . and here comes openAI for all three of their lunches.

this just opened my eyes to what is at stake here and why its all being shoved down everyones throats. sure i use them, but i also have local models installed id drop them in an instant for if my chats were used to show me ads.

then just wait for ANY of these two entities to merge and overwhelm your social media feed with the next twenty years of ads full of junk the “AI” learned about you.

The people who use chatGPT or Claude are replacing Google searches with chat conversations. Google already has most of what you're talking about from queries, so they don't need to infer much.

These companies are in on AI because there was a rush to produce the first GAI, which would be immensely valuable. I think we'll see it shortly after the first fully self driving car.