May not be related with this in particular, but how many names that are not tied to any shooting or whatever appear in low activity google trends? It could happen with most names around the region where you live, i.e. related with spam campaigns, AI searches, people curious about people in their neighbourhood or whatever that covers most of the people? If it is something common giving a reasonable time frame before a given moment, it could be a coincidence that may not be so rare. Checking only backwards for a particular event and not doing the check forward to see if that is unusual is a missing link there.