Thanks, that is exactly the angle I am leaning into. The whole point is to give users most of the benefits of Cloudflare without having to move nameservers or deal with caching rules or the dashboard. For people who already use Cloudflare directly, this might not be needed. For everyone else, it removes a lot of the steps that usually cause support tickets or confusion.

I agree about the positioning. I am updating the wording so it is clear that this is not trying to compete with Cloudflare’s full feature set or with full image optimization plugins. It is more of a simple “use Cloudflare as your image CDN” switch for the long tail of WordPress sites that will never touch DNS settings.

If you have thoughts on how to phrase that more clearly, I am open to ideas.