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All this boring travel you disdain encompasses 95% of tourism spending. It may be boring to you, but it's hard for me to get mad at a product that targets a market that huge.


95% of existing tourism spending. There's a big untapped market out there.


It's true. The stuff off the beaten path usually hasn't been commercialized. Thus it makes sense why it would only account for 5% of the spending


Once it's commercialized it won't be off the beaten path for long.




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