This behaviour deeply bothers me, and my family doesn't get it. I've tried to explain it, but I think they're so accustomed to it that it doesn't really matter to them or occur to them as nefarious or malicious.
The way I see it, this type of behaviour by Apple (or any other company doing this) is an invasion of mental real estate. When you force things in front of my eyes that I didn't ask to see, or in my ears, or whatever, that's occupying my brain cycles and space in ways that are entirely uninvited.
Of course, the EULAs and whatnot all require me to agree to this bullshit, so fine, it's technically invited when I opened the application and said "sure, try to sell me your stuff", but to me this isn't the spirit of the software or operating system at ALL, and has been a signal of worse things to come for some time now. It's essentially enshittification.
My answer has been to stop using it. After 25 years of using Apple's computers and around 12 years on their phones, I'm migrating off. No more iPhone, Apple Watch, Airpods, etc. I'm still on a mac and that'll be hard to change, but it's slowly happening. I spent the last week on the ocean and in the woods on a toughbook, and that was kind of fun. It was eye opening to take a computer where I'd never take a macbook.
I find this kind of behaviour totally deplorable anyway, and I can't tolerate it. It's insidious and damaging to their brand because ultimately it's harmful to their users. They want number to go up, I get it, but I'm not their fodder.
The way I see it, this type of behaviour by Apple (or any other company doing this) is an invasion of mental real estate. When you force things in front of my eyes that I didn't ask to see, or in my ears, or whatever, that's occupying my brain cycles and space in ways that are entirely uninvited.
Of course, the EULAs and whatnot all require me to agree to this bullshit, so fine, it's technically invited when I opened the application and said "sure, try to sell me your stuff", but to me this isn't the spirit of the software or operating system at ALL, and has been a signal of worse things to come for some time now. It's essentially enshittification.
My answer has been to stop using it. After 25 years of using Apple's computers and around 12 years on their phones, I'm migrating off. No more iPhone, Apple Watch, Airpods, etc. I'm still on a mac and that'll be hard to change, but it's slowly happening. I spent the last week on the ocean and in the woods on a toughbook, and that was kind of fun. It was eye opening to take a computer where I'd never take a macbook.
I find this kind of behaviour totally deplorable anyway, and I can't tolerate it. It's insidious and damaging to their brand because ultimately it's harmful to their users. They want number to go up, I get it, but I'm not their fodder.