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> I very much doubt the execs understand how much they're damaging the brand for that little bit of extra revenue.

I disagree. They know exactly what they're doing. Executives get paid and promoted based on quarterly profitability, not long-term vision or a sustainable business model. By the time the damage from what they've done is apparent and felt, the execs responsible will have long since retired to a beach somewhere in the tropics, or taken a higher paying role at another company where they'll start the process anew.



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