> Unfortunately it’s in the interests of search and AI companies to keep you inside their portals, so they may be less than willing to link to the outside even when it would improve the experience.
This is true, but aren't "AI" summaries directly opposed to this interest? The user will usually get the answer they need much more quickly than if they had to scroll down the page, hunt for the right result, and get exposed to ads. So "AI" summaries are actually the better user experience.
In time I'm sure that we'll see ads embedded in these as well, but in the current stage of the "AI" hype cycle, users actually benefit from this feature.
This is true, but aren't "AI" summaries directly opposed to this interest? The user will usually get the answer they need much more quickly than if they had to scroll down the page, hunt for the right result, and get exposed to ads. So "AI" summaries are actually the better user experience.
In time I'm sure that we'll see ads embedded in these as well, but in the current stage of the "AI" hype cycle, users actually benefit from this feature.