“With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.”
That’s a proper apology. No dodging, no sidestepping, no shifting of the blame. We screwed up, we are sorry for the problems that caused, we are doing everything we can to fix this.
You can only apologize for a mistake, if you think Apple made a mistake then you dont know Apple very well.
If you consider this a mistake(which it is), you must consider it a very highly calculated one. They knew what they were doing, apologizing for something they knew would happen is very disingenuous.
It's very well written, but I don't doubt that the entire message came directly from the PR department. Anyway, the proof is in the pudding, as they say, so let's see what they do.
Uhm, sure. I’m not sure what your point is, though. Of course Tim Cook has people to help him write that. Of course he didn’t just walk into his office, wrote this and sent it off without consulting anyone. Do you think the PR department is incapable of writing apologies?
That’s a proper apology. No dodging, no sidestepping, no shifting of the blame. We screwed up, we are sorry for the problems that caused, we are doing everything we can to fix this.