This is where the person at the top of the ladder needs to be the voice of reason. Cook has no more rungs on the ladder to step to. He left his mark already with his supply chain skills to get where he is. Apple silicon, watch, and Vision Pro were also released with him at the helm. Does he really need to add pollution of the user space to his resume? That would hurt his legacy, not help it.

Following Jobs was not an easy task, and Apple had done better than most probably expected in a post-Jobs world. It feels like Cook is getting dangerously close to throwing it all away.