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Apple is the often sung master of this.

Jobs waited for the right time for mobile and tablets. Apple also waited for smart watches as well. Same goes for Car Play. They seemed to have ran out of patience waiting for AR/VR.0

There was a company called Kosmo (Kosmo?) during the first .com bubble. Basically door dash / Uber eats but way too early.



Sure but “be second” doesn’t help that first mover. What incentive is there to innovate if your product is doomed to fail? What can a company do to both innovate and develop a viable product?

Are the corporate structures and cultures necessary for this just that different?


First movers do sometimes win, Netflix, Uber, Amazon.

Also VCs have to invest their funds in something! :D

The key is matching innovation with timing. History is filled with great ideas done decades, or even a century, too early.




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