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Where do I cut the $10/month? No like seriously, I'd easily pay $10/month to never see another ad, cookie banner, dark pattern, or have my information resold again. As long as that $10 is promised to never increase, other than adjustments for inflation.

But I can't actually make that payment - except maybe by purchasing a paid adblocker - where ironically the best open source option (uBlock Origin) doesn't even accept donations.



You'd need to pay a lot more, because advertisers pay way more than 10$ per month per user, you'd have to outpay the advertisers.


How much do advertisers pay per customer, and where can I find this analysis?


Meta publishes some interesting data along these lines in their quarterly reports.

I think the most telling is the breakdown of Average Revenue Per User per region for Facebook specifically [1]. The average user brought in about $11 per quarter while the average US/CA user brought in about $57 per quarter during 2023.

[1] https://s21.q4cdn.com/399680738/files/doc_financials/2023/q4... (page 15)


Now Meta does paid ad free for my private Instagram account I feel like my online world is pretty close to ad free.

It’s closer to $100 than $10 though, for all the services I pay for to avoid ads, and you still need ad blockers for the rest of the internet.


Add actual accessibility on top, and I'd happily pay 20 EUR/month.


Yes please!


Kagi.com


Setting up Kagi is as big an improvement to search as an ad blocker is to your general internet experience. After about a week you forget how bad the bare experience is, and after a month you'll never go back.


I'm definitely behind some of my peers on adopting LLMs for general knowledge questions and web search, and I wonder if this is why. Kagi does have AI tools, but their search is ad free and good enough that I can usually find what I'm looking for with little fuss.




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