Why do companies actively lie in their advertising about being eco-friendly, instead of just keeping a low profile?
Is it because we tend to focus only on current events and quickly forget their past track record? Indeed, if people soon forget the lies, the risk is minimal.
One reason is that large institutional investors or lenders enforce certain agendas by only giving money to companies that meet certain criteria. Thus companies will posture themselves as meeting those qualities to attract money and investment.
It’s an explanation of why so many companies suddenly appeared to go “woke”, or why they did a complete 180 when the political climate changed. Even powerful companies like Apple must grovel for favor.
