Automakers realized during the pandemic they could increase prices and reduce production and come out ahead. Import tariffs means you are, as a consumer, held captive by a domestic market to extract from you for your potentially non discretionary personal transportation needs. If you must have a car, the price is the price.

This has slowly been changing as of recently, but now tariffs are eating into automaker balance sheets to the tune of ~$30B, which will have to come from somewhere in transaction volume.