Cloud services like AWS offer VPSes (Lightsail) so the boundary is very blurry. In any case Hertzner offers load balances, firewalls, private networks, which is fairly cloudy stuff.
They’re building out more cloud capability but not anywhere near the level that AWS and the rest have.
AWS has way more managed business logic. Directory services, authentication, serverless PaaS, virtual workstations, data lakes, code deployment, the list goes on and on.
Load balancers and firewalls are extremely basic in comparison.