I'm hoping the rumored revision of the Apple TV can slot in as a game console. Apple has been pushing AAA games on iOS/iPadOS over the past few years, but there's no good user story if I want to have that traditional experience beyond playing Apple Arcade games on the existing (and outdated) Apple TV pucks.
There's some irony in that the one thing they haven't figured out (the living room) is the one thing their competitors in the space (Sony, Microsoft, Nintendo) _have_ figured out.
Apple's in the tough spot (re [1]) that mobile games have already surpassed conventional PC and console games in terms of revenue. I don't know what fraction of that is the block crusher games that I see on everybody's phones and what fraction is the otaku who is serious about Umamusume, FGO, Arknights or Genshin Impact. Either way why would they want to jump onto what seems to be a sinking ship?
My take on the living room is that streaming boxes and most Blu-Ray players really suck these days (crappy little Sonys take 45 seconds to boot!) and if you want something to sit next to your TV to be a Plex client it should be a PS or XBOX.
There's some irony in that the one thing they haven't figured out (the living room) is the one thing their competitors in the space (Sony, Microsoft, Nintendo) _have_ figured out.