There are now enough products marketed like this (I recently saw a product that was essentially being pitched as "coffee for men"), that I'm kind of wondering are people buying them ironically at this point. There can't be that large a market of totally un-self-aware men.
And a matching brain size is required to not realize this before making the purchase.
In other words, it repels rather than attracts the opposite sex. It's like wearing a t-shirt that says "Don't date me!"